Sway irresistible pull of irrational behavior

That new book is called Sway and I am very grateful that the author and publisher sent me a pre-release copy to review. This book is subtitled "The Irresistible Pull of Irrational Behavior." I will say this to start with. I've got about four other books in the queue ahead of this one needing review. I got the book yesterday and decided to read ...

The White House, the world's largest organization for financial professionals, and the Chicago Bulls alike turn to Brafman when focusing on organizational culture change, increased employee engagement, business transformations, leadership development, and adjusting to emerging technologies.Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become ... Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. Read more.14 hours ago ... Stream #^R.E.A.D ✨ Sway: The Irresistible Pull of Irrational Behavior [R.A.R] by Pin070.62.562 on desktop and mobile.Sway: The Irresistible Pull of Irrational Behavior download ebook PDF EPUB book in english language [DOWNLOAD] Sway: The Irresistible Pull of Irrational Behavior in format PDF Sway: The Irresistible Pull of Irrational Behavior download free of book in format PDF #book #readonline #ebook #pdf #kindle #epubSway Quotes Showing 1-3 of 3 “Having a long-term plan--and not casting it aside--is the key to dealing with our fear of loss (loss aversion).” ― Ori Brafman, Sway: The Irresistible Pull of Irrational Behavior Click to read more about Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman. LibraryThing is a cataloging and social networking site for booklovers. ... Sway: The Irresistible Pull of Irrational Behavior (2008) by Ori Brafman, Rom Brafman. Members: Reviews: Popularity: Average rating: Mentions: 1,348: 44: 12,957Sway: The Irresistible Pull of Irrational Behavior ISBN 9780385524384 0385524382 by Brafman, Rom; Brafman, Ori - buy, sell or rent this book for the best price. Compare prices on BookScouter.

Sway: The Irresistible Pull of Irrational Behaviour Ori Brafman, Rom Brafman Ebury Publishing, Apr 30, 2010 - Business & Economics - 224 pages Why are we more likely to fall in love when we...Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevalu...Jul 15, 2008 ... Rom Brafman co-wrote “Sway,” a book on the psychological forces that lead us to behave in irrational ways.Sway: The Irresistible Pull of Irrational Behavior by Ori and Ram Brofman is a very broad overview of several sociological attributes that may affect behavior, causing people to react and behave in unexpected ways. The Brofmans provide a multitude of anecdotal evidence to explain these topics and to demonstrate how they might be observed in ... Sway: The Irresistible Pull of Irrational Behavior - Kindle edition by Brafman, Ori, Brafman, Rom. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Sway: The Irresistible Pull of Irrational Behavior.Jun 2, 2009 · Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. Sway: The Irresistible Pull of Irrational Behavior Ori and Rom Brafman do a great job of captivating the reader with amazing anecdotal stories that drive home the primary message of the book: people, who normally make rational, intelligent, and calculated decisions, can and will neglect glaring evidence to make a decision that will negatively ...

Recently finished the book entitled "Sway: The Irresistible Pull of Irrational Behavior." A quick read that makes some interesting points about irrational behavior; something I knew little about of course! The main point of the book is that we all act irrationally from time to time (some of us lots of the time) and there are predictable forces ...Sway: the irresistible pull of irrational behavior. New York, Doubleday. Chicago / Turabian - Author Date Citation (style guide) ... Sway: The Irresistible Pull of Irrational Behavior. New York, Doubleday, 2008. Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year ...Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman. ... and organizational behavior, Sway reveals forces that influence every aspect of ..."Sway: The Irresistable Pull of Irrational Behaviour" Yıl 2016 , Cilt: 1 Sayı: 1, 80 - 83, 30.04.2016sway the irresistible pull of irrational behavior ori brafman ano rom brafma praise for sway* “eureka! ... A worthy companion to Malcoim Gladwell at his best." —KIRKUS REVIEWS “A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.” —TOM RATH, COAUTHOR OF THE NEW YORK ...

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Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, Sway reveals the dynamic forces that derail our decision-making and our personal and business lives—and helps listeners avoid falling victim to those forces. Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously ..." Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in." --Martin L. Perl, 1995 Nobel Laureate in Physics In Sway: The Irresistible Pull of Irrational Behavior, an experiment is described in which teachers who had the highest attendance in their classrooms were given a bonus. As a result, the teachers became less concerned about teaching curriculum and more interested in creating engaging classroom environments with a production of more attendance ...Cover for "Sway: The Irresistible Pull of Irrational Behavior".Conclusion. Sway: The Irresistible Pull of Irrational Behavior is a great book that completely changed the way I think. Young people coming into the real world need this book to help them avoid irrational behavior, despite their good intentions. The insight, data, and real-life events as told by the Brafman brothers make any reader aware of ...

In Sway: The Irresistible Pull of Irrational Behavior, an experiment is described in which teachers who had the highest attendance in their classrooms were given a bonus. As a result, the teachers became less concerned about teaching curriculum and more interested in creating engaging classroom environments with a production of more attendance ...ISBN. 0385530609 ; EAN. 9780385530606 ; Book Title. Sway : the Irresistible Pull of Irrational Behavior ; Item Length. 8in ; Publisher. Crown Publishing Group, ...In 2008, Ori and Rom Brafman reached the New York Times Bestseller list with "Sway, The Irresistible Pull of Irrational Behavior" which runs from anecdote to anecdote describing people making decisions that they think are perfectly informed by the facts, when in fact, they are perfectly informed by many other factors that sway their judgement, most of it …" Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in." --Martin L. Perl, 1995 Nobel Laureate in PhysicsSway: The Irresistible Pull of Irrational Behavior. Free e textbook downloadsSway: The Irresistible Pull of Irrational Behavior Overview. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or ...Jan 28, 2016 ... Sway: The Irresistible Pull of Irrational Behavior - by Ori and Rom Brafman; The Hard Thing About Hard Things - by Ben Horowitz ü; High Output ...OpenSourceTemple·348 videos Sway : the irresistible pull of irrational behavior (Book, 2008 Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman] -- A journey into the hidden psychological influences that Sway - The Irresistible Pull of Irrational Behavior - SoftArchive... Sway: The Irresistible Pull of Irrational. ... irrational behaviors but also point readers toward ways to avoid succumbing to their pull.Find helpful customer reviews and review ratings for Sway: The Irresistible Pull of Irrational Behavior at Amazon.com. Read honest and unbiased product reviews from our users. Amazon.com: Customer reviews: Sway: The Irresistible Pull of Irrational BehaviorIn their book “Sway – The Irresistible Pull of Irrational behavior”, Ori and Rom Brafman draw on some recent social psychology research and behavioral economics to highlight factors that pull seemingly rational people to behave irrationally. These forces include loss aversion, commitment, value attribution, ...Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman; John Apicella; HighBridge Audio (Firm)] -- Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A ...Sway: The Irresistible Pull of Irrational Behavior Hardcover – Deckle Edge, 3 June 2008 by Ori Brafman (Author), Rom Brafman (Author) 4.3 821 ratings See all formats and editions Kindle …

Jan 1, 2020 · Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in. --Martin L. Perl, 1995 Nobel Laureate in Physics

Jan 20, 2011 ... ... Sway: The Irresistible Pull of Irrational Behavior (Crown Business, 2008) by Ori and Rom Brafman. If I behave irrationally naturally, as the ...Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the ...Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational …In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. In Malcolm Gladwell’s books he fits interesting tidbits into a larger model he develops over the course of the book.xiii, 206 pages ; 20 cm. Access-restricted-item true Addeddate 2020-06-17 14:04:28 Associated-names Brafman, RomCompre online Sway: The Irresistible Pull of Irrational Behavior, de Brafman, Ori, Brafman, Rom na Amazon. Frete GRÁTIS em milhares de produtos com o Amazon Prime. Encontre diversos livros escritos por Brafman, Ori, Brafman, Rom com ótimos preços.May 12, 2008 ... Ori Brafman introduces his forthcoming book, “Sway: The Irresistible Pull of Irrational Behavior” by sharing a very sobering tale which ...Sway: The Irresistible Pull of Irrational Behavior. By Ori Brafman, MBA ’01 Rom Brafman. Broadway Books. June 2 2009. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed ...Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the ... Sway: The Irresistible Pull of Irrational Behavior ISBN 9780385530606 0385530609 by Brafman, Rom; Brafman, Ori - buy, sell or rent this book for the best price. ... Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence …

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Buy Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman online at Alibris. We have new and used copies available, in 1 editions - starting at $0.99.Sway : The Irresistible Pull of Irrational Behavior by Ori Brafman, John Apicella, Aug 01, 2008, Highbridge Co edition, preloaded digital audio playerSway: the irresistible pull of irrational behavior. New York, Doubleday. Chicago / Turabian - Author Date Citation (style guide) ... Sway: The Irresistible Pull of Irrational Behavior. New York, Doubleday, 2008. Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year ...3.78. 19,431 ratings1,089 reviews. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think …May 4, 2015 ... In the book, Sway: The Irresistible Pull of Irrational Behavior, Rom Brafman and Ori Brafman coin the term, “chameleon effect.” It describes ...Click to read more about Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman. LibraryThing is a cataloging and social networking site for booklovers. ... Sway: The Irresistible Pull of Irrational Behavior (2008) by Ori Brafman, Rom Brafman. Members: Reviews: Popularity: Average rating: Mentions: 1,348: 44: 12,957"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in PhysicsView Roadmap. This is a summary review of Sway containing key details about the book. What is Sway About? "Sway: The Irresistible Pull of Irrational Behavior" by Ori Brafman and Rom Brafman is a book that explores the concept of "sway," or the irrational forces that influence our decisions and behavior. Sway is a fascinating insight into […] Sway: The Irresistible Pull of Irrational Behavior ISBN 9780385530606 0385530609 by Brafman, Rom; Brafman, Ori - buy, sell or rent this book for the best price. ... Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence …Citation preview. SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR ORI BRAFMAN ROM BRAFMA PRAISE "wekol. .• FOR SWAY' A worthy companion to Mak:oIm Glo dwe at his best" -KIRKU$ REVIEWS "A b reath tak in g book thot will challenge your evefV thought.New PDF Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman EPUB Download - Downloading to Kindle - Download to iPad/iPhone/iOS or Download to B&N nook. Formats Available : PDF, ePub, Mobi, doc Total Reads - Total Downloads - File Size Sway: The Irresistible Pull of Irrational Behavior EPUB PDF Download Read Rom ...Sway: The Irresistible Pull of Irrational Behavior. We all like to think of ourselves as rationale, but so often we are not. So why are we surprised when Executives like Mark Hurd of HP make bad choices. It does raise the question about what drives irrational behavior. And how this behavior can include some irresponsible choices. ….

Sway: The Irresistible Pull of Irrational Behavior. Downloading audiobooks to an ipod Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman 9780385530606. Overview. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you …In their book, Sway, Ori and Rom Brafman explore our decision making process and what influences our behavior. Hence, the subtitle, The Pull of Irrational Behavior is used. Sway opens with a convincing example — the historic KLM flight where the pilot made a seemingly irrational decision that cost the lives of 584 people in 1977, the largest ...Sway: The Irresistible Pull of Irrational Behavior ... Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice ...Sway The Irresistible Pull of Irrational Behaviour ; Ori Brafman. Ori Brafman is a lifelong entrepreneur. His adventures include a wireless startup, health food ...Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal...Ori Brafman and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior. Sway takes its place among a number of similar books now on the market which popularize recent psychological research on human irrationality (much of which goes back to the pioneering work of Kahneman and Tversky). It’s a short, breezy, but entertaining …Sway : The Irresistible Pull of Irrational Behavior by Ori Brafman, John Apicella, Aug 01, 2008, Highbridge Co edition, ... Source title: Sway: The Irresistible Pull of Irrational Behavior: Library Edition The Physical Object Format preloaded digital audio player ID Numbers Open Library OL32759487M ISBN 10 1605148318 ISBN 13Jan 1, 2008 · In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives ... Sway irresistible pull of irrational behavior, Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, Sway reveals the dynamic forces that derail our decision-making and our personal and business lives—and helps listeners avoid falling victim to those forces. Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously ..., In 2008, Ori and Rom Brafman reached the New York Times Bestseller list with "Sway, The Irresistible Pull of Irrational Behavior" which runs from anecdote to anecdote describing people making decisions that they think are perfectly informed by the facts, when in fact, they are perfectly informed by many other factors that sway their …, Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. …, Reseña del libro "Sway: The Irresistible Pull of Irrational Behavior (libro en Inglés)". A fascinating journey into the hidden psychological influences that ..., Oct 8, 2012 ... In SWAY, The irresistible Pull of Irrational Behavior, The Brafman brothers are breaking down many examples of ways people can and are being ..., Hence, the subtitle, The Pull of Irrational Behavior is used. Sway opens with a convincing example — the historic KLM flight where the pilot made a seemingly irrational decision that cost the lives of 584 people in 1977, the largest airline disaster in history. The authors make the argument that because the pilot was so focused on getting to ..., New PDF Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman EPUB Download - Downloading to Kindle - Download to iPad/iPhone/iOS or Download to B&N nook. Formats Available : PDF, ePub, Mobi, doc Total Reads - Total Downloads - File Size Sway: The Irresistible Pull of Irrational Behavior EPUB PDF Download Read Rom ..., Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling …, Sep 14, 2010 · The book Sway, written by brothers Ori Brafman and Rom Brafman attempts to provide the reader with a glimpse into psychological underbelly of human consciousness, offering insight into the root causes of why all of us fall prey to irrational thought processes and behaviours, despite thinking otherwise! , Ori Brafman, Rom Brafman. Doubleday, 2008 - Psychology - 206 pages. 23 Reviews. Reviews aren't verified, but Google checks for and removes fake content when it's identified. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. , SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR ORI BRAFMAN ROM BRAFMA PRAISE FOR SWAY'" wekol.. • A worthy companion to Mak:oIm Glodwe at his best" - KIRKU$ REVIEWS "A b reathtak ing book thot will challenge your evefV thought., “Sway The Irresistible Pull of Irrational Behavior” by Ori Brafman and Rom Brafman examine moments of our lives where we could easily be swayed. ... Almost everyone has made a decision we misunderstand and behind that decision is an irresistible pull of irrational behavior. No one is perfect, and no one can avoid being swayed into an ..., Sway: The Irresistible Pull of Irrational Behavior ISBN 9780385530606 0385530609 by Brafman, Rom; Brafman, Ori - buy, sell or rent this book for the best price. Compare prices on BookScouter., In Sway: The Irresistible Pull of Irrational Behavior, an experiment is described in which teachers who had the highest attendance in their classrooms were given a bonus. As a result, the teachers became less concerned about teaching curriculum and more interested in creating engaging classroom environments with a production of more attendance ... , Jun 2, 2009 · Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. Read more. , Mar 1, 2021 · Sway: The Irresistible Pull of Irrational Behavior [Ori Brafman] on Amazon.com. *FREE* shipping on qualifying offers. Sway: The Irresistible Pull of Irrational Behavior , Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman; John Apicella; HighBridge Audio (Firm)] -- Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A ..., Full Book Name: Sway: The Irresistible Pull of Irrational Behavior Author Name: Ori Brafman Book Genre: Business, Economics, Nonfiction, Psychology, Science, Self Help, Sociology ISBN # 9780385524384 Date of Publication: 2008-1-1, Brothers Ori and Rom Brafman combined their skills to write an interesting book titled, Sway: The Irresistible Pull of Irrational Behavior. Ori is a business expert, and Rom is a psychologist, and together they provide a spate of stories about irrational behavior, each of which imparts a lesson about our biases and how the mind works., Amazon.in - Buy Sway: The Irresistible Pull of Irrational Behavior book online at best prices in India on Amazon.in. Read Sway: The Irresistible Pull of Irrational Behavior book reviews & author details and more at Amazon.in. Free delivery on qualified orders., I've always considered myself pragmatic, logical, and clearly even-keeled. Then, I read Ori and Rom's book Sway: The Irresistible Pull of Irrational Behavior. It's a magnetic read and I zipped through it in 2 quick sittings. I rather like books that make me think twice about truths I hold self-evident. And Sway certainly made me think., Sway : The Irresistible Pull of Irrational Behavior by Ori Brafman, John Apicella, Aug 01, 2008, Highbridge Co edition, ... Source title: Sway: The Irresistible Pull of Irrational Behavior: Library Edition The Physical Object Format preloaded digital audio player ID Numbers Open Library OL32759487M ISBN 10 1605148318 ISBN 13, In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives ..., Short review: People are irrational but consistently so, and for somewhat explainable reasons. Haiku Tenerife air crash The irration..., Quoted from Sway, The Irresistible Pull of Irrational Behavior by Ori Brafman & Ron Brafman. We are so susceptible to a diagnostic sway, in fact, that even a single, seemingly innocuous, Word has ..., Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. <br /> <br /> A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin …, Ori Brafman, Rom Brafman. Doubleday, 2008 - Psychology - 206 pages. 23 Reviews. Reviews aren't verified, but Google checks for and removes fake content when it's identified. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think., Sway: The Irresistible Pull of Irrational Behavior by Ori and Ram Brofman is a very broad overview of several sociological attributes that may affect behavior, causing people to react and behave in unexpected ways. The Brofmans provide a multitude of anecdotal evidence to explain these topics and to demonstrate how they might be observed in ..., Sway : the irresistible pull of irrational behaviour ... Sway : the irresistible pull of irrational behaviour by Brafman, Ori. Publication date 2009 Topics Decision making, Rationalization (Psychology), Irrationalism, Rationalism -- psykologiska aspekter, Framgång, Enfald Publisher, Aug 11, 2021 · A short but w lovely book for fans of both authors, but also a lot of insight into freedom of speach, creativity and… ♣ Sway: The Irresistible Pull of Irrational Behavior BY Ori Brafman Free ... , Sway: The Irresistible Pull of Irrational Behavior., Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect.", Brafman, O., & Brafman, R. (2008). Sway: The Irresistable Pull of Irrational Behavior The Doubleday Publishing Group, New York. Gi « kçe popülerleen irrasyonalizmle ilgili kitaplar arasş ına, örnekler ve öyküle ş rilmiş bir anla ¨ mla giren “Sway”, Ori ve Rom Brafman adl ı iki kardeş tara 7 ndan kaleme alınmış r.